Before launching Assembly Creators Market., Reyes Witt cut her teeth-- and learned to cut leather-- developing luxury goods for Coach and Ralph Lauren. At the helm of go-to market strategies for a number of national brands and private label lines Reyes hit the wall when the story about the product became more important than the product itself. 

It was at a leather show in Milan, Italy, that Witt, inspired by the colors and textures that didn't have a place in the world of mass-produced accessories, first imagined jerjerB. Jewelry & Accessories, her first solo collection. 

Understanding the physical stress and labor involved for makers to present at markets, Reyes decided to bring all of the talent under one roof providing a place for Makers and Creators to showcase their talents in a curated inviorment.

Her goal to bridge the gap in top shelf goods by creating a destination to shop without the insane mark up associated with luxury items.